Filthy Rich Cleaners: The Cleaning Business Podcast
Welcome to Filthy Rich Cleaners, the podcast that helps cleaning business owners turn their first toilet scrub into a six-figure success story! Hosted by Stephanie Pipkin, founder of Serene Clean, this show is packed with easy-to-follow tips, funny stories, and real advice from people who’ve been there. Whether you’re starting out or looking to grow, you’ll learn the secrets to building a cleaning business that shines – and makes you filthy rich.
Episodes

Monday Jan 20, 2025
Monday Jan 20, 2025
Meet Simone Angell, who turned her dream of helping busy moms into a booming luxury housekeeping company. As a single mom of five, she started House Mom Home Services in January 2020 - right when COVID hit. Instead of letting that stop her, she used it to her advantage and built something amazing.
Today, her team doesn't just clean houses - they run entire households, from folding laundry to meal prep to organizing. In this juicy conversation, Simone spills all her secrets - like why she fires clients who don't fit (even wealthy ones), how she handles people who try to steal her staff, and the exact systems she uses to keep quality sky-high. If you've ever dreamed of building a premium cleaning service that charges premium prices, this episode is pure gold.
Key Moments:
0:00 - Introduction & House Mom's origin story
4:15 - Navigating business growth during COVID
8:30 - Creating a family-friendly workplace culture
15:45 - Building a luxury service model
22:10 - Managing client expectations and communication
35:20 - Handling challenging situations professionally
42:50 - Training and quality control systems
49:30 - Future growth plans and expansion strategy
Mentioned in this Episode:
House Mom Home Services: https://www.housemum.com/
Google Docs: https://docs.google.com/document/
ZenMaid Software Try ZenMaid free for 14 days: https://get.zenmaid.com/
Rather read than listen? Check out the full episode write-up on our blog at https://www.zenmaid.com/magazine/filthy-rich-cleaners-podcast-episode-2/
Find out how Simone Angell was able to build a six-figure home services business with ZenMaid: https://www.zenmaid.com/magazine/simone-angell-zenmaid-story/

Monday Jan 20, 2025
Monday Jan 20, 2025
Meet Stephanie Pipkin, your host and owner of Serene Clean. In this first episode, she tells the story of how she started her cleaning business at age 22 with just a flyer and a hope to make some side income. Today, at 28, her company makes $1.4M in revenue, and she runs it from Savannah, Georgia while her team operates in Wisconsin. Stephanie gets real about all the ups and downs - from her first employee ghosting her (and crying about it) to managing hundreds of cleaners at a military base during the Afghan refugee crisis. She talks about what it's really like to run a cleaning business, including dealing with problem employees, building a solid team, and creating a company culture she's proud of.
Key Moments:
0:00 - Who's Stephanie and what's Serene Clean?
2:13 - Life before cleaning (waitressing and office work)
6:42 - How a YouTube video changed everything
11:00 - First employees - the good, bad, and ghosted 24:30 -
Making it through COVID
32:59 - The huge Fort McCoy project
39:57 - Why she's starting this podcast
46:04 - What actually works when starting out
52:17 - How the business runs today
Mentioned in this Episode:
Profit First
Clean My Space YouTube Channel
ZenMaid Software
QuickBooks
Want to make your cleaning business run smoother? Try ZenMaid free for 14 days at https://app.zenmaid.com/sign-up
Rather read than listen? Check out the full episode write-up on our blog at https://www.zenmaid.com/magazine/filthy-rich-cleaners-podcast-episode-1/