#2: Building a Luxury Home Assistant Business with Simone Angell

Meet Simone Angell, who turned her dream of helping busy moms into a booming luxury housekeeping company. As a single mom of five, she started House Mom Home Services in January 2020 - right when COVID hit. Instead of letting that stop her, she used it to her advantage and built something amazing.

 

Today, her team doesn't just clean houses - they run entire households, from folding laundry to meal prep to organizing. In this juicy conversation, Simone spills all her secrets - like why she fires clients who don't fit (even wealthy ones), how she handles people who try to steal her staff, and the exact systems she uses to keep quality sky-high. If you've ever dreamed of building a premium cleaning service that charges premium prices, this episode is pure gold.

 

Key Moments:

0:00 - Introduction & House Mom's origin story

4:15 - Navigating business growth during COVID

8:30 - Creating a family-friendly workplace culture

15:45 - Building a luxury service model

22:10 - Managing client expectations and communication

35:20 - Handling challenging situations professionally

42:50 - Training and quality control systems

49:30 - Future growth plans and expansion strategy

 

Mentioned in this Episode:

• House Mom Home Services: https://www.housemum.com/
• Google Docs: https://docs.google.com/document/
• ZenMaid Software Try ZenMaid free for 14 days: https://get.zenmaid.com/

 

Rather read than listen? Check out the full episode write-up on our blog at https://www.zenmaid.com/magazine/filthy-rich-cleaners-podcast-episode-2/